Brand Guidelines

At the most recent AGM, we agreed to share guidance around when and how to refer to Broadhalfpenny Down and Broadhalfpenny Brigands Cricket Club.

Our guidelines, not rules, are below, and let us know directly, or in the comments, if you have any questions.

How to talk about the ground, the Brigands, and the cradle of cricket

Broadhalfpenny Down is a cricket ground in Hampshire. It has been used for cricket, though not continuously, for more than 250 years. From the top of the hill, the views across the countryside are still close to what players and spectators would have known in the Hambledon era.

The inaugural First Class match was played here. That is our difference. The brand must honour the history, celebrate what still survives, and show that cricket is alive here now. The ground, The Monument, and the Bat & Ball are iconic parts of cricket history.

Our Brand must work hard to:

• Commemorate; Protect the ground's unique place in cricket history, especially its glory years from roughly 1750 to 1780 and its role in shaping laws that still influence the game.

• Celebrate; Show that the history continues into the present: the ground and the pub still exist, still matter, and still connect people to the game that made them famous.

• Promote; Present Broadhalfpenny Down as a 21st century venue for cricket, events and inclusive participation - from juniors to veterans, from local visitors to the wider cricket world.

• Endure; Keep the enduring symbols of the game, the bat, the stumps and the ball, while making the identity work online, on mobile, on social, in video, on merchandise and beside the monument.

We are part of a club, the Brigands, but part of something much bigger: showing how cricket should be played at its cradle, Broadhalfpenny Down.

Every social media post, fixture card, sponsorship deck or newsletter helps shape what people think Broadhalfpenny Down is. When we use the names well, we protect the history, strengthen the wider venue brand and give the Brigands a clear place within it. That is how we commemorate the past, celebrate what survives and promote cricket on the Down for the future.

Our Master Brand is Broadhalfpenny Down, 1772.

Use by default for the ground, venue hire, fundraising, heritage work, partnerships, media and the wider cricket audience. Pair with "the cradle of cricket" when you want to raise status or explain why the place matters. This should normally be the lead brand on external communications. There are two variants of the logo; one with 1772 date on and one without.

Our Sub-Brand is Brigands

Broadhalfpenny Brigands Cricket Club is the full and formal name for official correspondence, committee papers, scorebooks, and club apparel.

"Brigands Cricket" can be used to reference the style of cricket; timed matches played in a jovial and inclusive way where everyone participates. Brigands is an important brand, but it should sit within the story of Broadhalfpenny Down rather than replace it.

We believe members of the Broadhalfpenny Brigands Cricket Club should be part of something bigger; Broadhalfpenny Down and its historic role in cricket.

The updated logo was designed to work in digital and social media and have same colours as Broadhalfpenny Down; if you see both logos side by side without seeing any words you know they are connected.

The heritage logo, with wicket-and-tankards, still has a place on flags, caps, clothing and heritage items. It is a nod to 60 years of Brigands cricket. The heritage logo works less well online, and doesn’t link to the Broadhalfpenny Down logo or colour palette so loses some of its association.

Fonts and Colours

Our website uses the Arial Black font, 36 point bold green text for Headings and Avenir font, 14 point black or green, for text. Text can be reversed, so white text on a green background.

RGB Colours for Website; Heading R31 G68 B38 and green text and background R129 G144 B119. Blues are Light Blue - R=141, G=215, B=244 or Dark Blue - R=28, G=2, B=244

Photographs should be cropped to size, not stretched, and high enough resolution not to

pixelate on large screens.

Website address should be referenced on all communications. Instagram or other social

handles including YouTube @cradleofcricket when suitable.

In written correspondence, do not say "the home of cricket" or "where the first game of cricket was played"

When in doubt … Start with Broadhalfpenny Down, Add "the cradle of cricket" if heritage or status matters, Use Brigands when the subject is the club, the team or the style of cricket. We prefer Hambledon or near Hambledon over Clanfield in outward-facing copy.